The information age allows consumers unprecedented access to goods and services, so marketing is more important than ever before. Your business has to do more than just offer excellent solutions. It also has to make sure people know about them. That means knowing what the most effective marketing channels are, and using them to the best of your ability. One area that modern marketers can’t afford to overlook is the mobile world.
Most people understand that mobile technology has come a long way, but many marketers still underestimate its potential value to them. However, more and more people depend on their mobile phones for ever more complicated tasks. In fact, mobile technology is now the most popular way to access the internet. If you’re a marketer, you should understand the implications of that statement. Many digital marketing strategies are currently based on reaching consumers who use desktops. If they don’t change to accommodate mobile users, they’ll soon be missing a huge source of potential revenue. You don’t want to be one of the marketers who gets left behind.
Ask yourself this: how well do you understand the role mobile phones now play in an average consumer’s life? More to the point: how much do you know about the importance your target customers attach to their mobile phones? If you’re a bit shaky on your mobile knowledge, now’s the time to educate yourself. Fortunately, we’ve made it easy for you with a handy chart containing all kinds of pertinent information. Take a good look (you can even read it on your phone!) and use the information below to your advantage: